THE MOONSTAR BRAND PRESENTS THE NEW 810S LINE

Moonstar 810s is the new shoe line based on the know-how of the Moonstar brand , a historic Japanese company - founded in 1873 in the city of Kurume, Fukuoka Prefecture - dedicated to the manufacture of high quality products and which over the years has become a sort of institution in Japan, as well as globally.

The first canvas shoes with rubber soles produced around 1920 © Moonstar

The name 810s is an abbreviation of the Japanese writing "8/10 = eight tenths", or 80% , which means "right" in the traditional language and perfectly represents the correct balance between function and design : the philosophy behind Moonstar creations 810s.

Moonstar's research and production of shoes and ankle boots circa 1925 © Moonstar

The brand is also renowned for the production of shoes for professional use, such as those used in kitchens, food outlets and hospitals. It is precisely thanks to this century-old experience and the uncompromising approach , handed down from generation to generation, that the new Moonstar 810s line positions its design process to meet the needs of everyday life and leisure.

The development of this process starts from a concept of minimal, beautiful, comfortable and easy-to-use footwear , incorporating industrial elements and values. The materials, stitching and design have been conceived down to the smallest detail and the models made to balance the functionality of classic models to adapt to modern lifestyles. A perfect shoe for every day .

The KITCHE model , for example, has its roots in the popular shoes designed to be worn by chefs in the kitchen : the multi-stopper sole absorbs water and oil and prevents slipping, while the artificial leather lining and insole they are made of Ag+ antibacterial and anti-odor material, thus inhibiting the development of bacteria and making the shoe perfectly hygienic. The elastic of the upper part is an element that is already striking at first glance, while the seams are hidden to give the structure a solid appearance. The coloring is also basic, but the use of nuanced and neutral colors allows you to have a line that adapts well to everyday life, without becoming too dominant.

Another example of an industrially derived shoe is HOSP, inspired by nurses' footwear and with functionality and comfort for everyday use. Intended for an audience that prefers absolute comfort, this model is designed to cushion rapid movements and support the foot thanks to its fit also suitable for prolonged use.

This comfort is common to the MARKE boot, inspired by high-top work shoes , but with a unique touch of design and style . Its silhouette allows for an optimal fit and its solid but easy to wear look thanks to the slip-on feature, makes it a perfect shoe for everyday use.