THE JAPANESE THEATER IS ALSO BY PLANE

Pre-flight safety procedures are normally intended to remind passengers to take the necessary precautions during travel, but ANA All Nippon Airways , Japan's largest five-star airline , took the opportunity in an original way to showcase attractions and culture of Japan .

The video made by ANA with Kabuki actors © Air Japan

The company has produced a splendid video (screened in 17 languages before international flights starting January 2019) that pays homage to one of Japan's oldest traditions, kabuki, the quintessential Japanese theater form , while providing all the information necessary for safe takeoff and landing.
Kabuki - a performance art with roots dating back to the Edo period and a UNESCO intangible cultural heritage since 2008 - contributes in a mix of rhythmic dances and emphasized movements, traditional clothes and colorful masks to make the public's vision as immersive and effective as possible, which remembers and memorizes instructions more easily.

Some frames from the All Nippon Airways video © ANA Group / ana.co.jp

Thanks to the high quality of the product and the cultural relevance of the message , the airline received the Grand Prix at the Cool Japan Matching Award , a dedicated event for this video (which later also went viral on Weibo, the most widespread social media platform). to initiatives and campaigns that celebrate Japanese tradition in unique ways, while strengthening ties between Japan and the rest of the world.
This philosophy is also consistent with the vision of ANA , which sees "Inspiration of Japan" as a central concept and has led the brand to always combine the attitude of Japanese hospitality with the spirit of modern Japan , continuing to seek new ways to attract passengers.