THE POWER OF MANY: TENOHA MILANO celebrates the culture of Nagano Prefecture at the Salone del Mobile"

TENOHA MILANO is pleased to announce the collaboration with the Nagano Prefecture from 16 to 21 April during the Salone del Mobile, offering a series of experiences that will allow visitors to immerse themselves in the craftsmanship and varied gastronomy of Nagano.

Dive into the flavors of Nagano with our specially curated cafe menu, featuring the region's rich cuisine born from its natural abundance and the enduring efforts of its people. Additionally, we invite you to attend workshops and exhibitions where you can experience first-hand the meticulous craftsmanship passed down from generation to generation. Also don't miss the opportunity to purchase a variety of products from Nagano Prefecture.

Join TENOHA MILANO on this special occasion as we celebrate the cultural richness of Nagano Prefecture.

"THE POWER OF MANY" program

The Nagano Prefecture POP-UP is open to the public from April 16th to 21st, from 11am to 8pm. Inside, the history and culture of this region is explained with a focus on the food and crafts of Nagano.
Come and visit us to enjoy free tastings of Japanese tea, miso, the famous dried Nagano apple and other specialties.

In addition to the Pop-Up, at the modern izakaya MASU MASU, inside TENOHA, we serve the special TeaTime, available from 17 - 21 April, from 3pm to 6pm.
Delight your taste buds with a special menu created in collaboration with Nagano Prefecture.

Find out more about the TeaTime menu and book .

Also within the Nagano Pop-Up, you can participate for free in the traditional straw weaving workshop, only on April 20th and 21st.

In this workshop, we will welcome artisans from Nagano Prefecture to lead an approximately 30-minute workshop on the creation of SHIMENAWA , where participants can take their works home after the event. Places are available for approximately 10 participants per shift, on a first-come, first-served basis. Participation is free.

20 and 21 April:
First shift: 11:00-12:00*
Second shift: 3.00pm-4.00pm*
Where: in TENOHA MILAN, Via Vigevano 18 (Pop-Up space)

*Free access, without reservation

What are "SHIMENAWA" and "SHIMEKAZARI"?
Japanese straw works have ancient origins, dating back to the Jomon period, approximately 5000 years ago. The Shimenawa also appears in Japanese mythology, symbolizing the birth of Japan and representing Japan's oldest traditional culture, woven into history. It also has deep connections with Japanese Shinto, becoming part of Japanese identity.

Many shimenawa and shimekazari are made of rice straw. Rice straw is considered the grass where the gods reside, and traditional auspicious objects are also made of rice straw, becoming indispensable to the Japanese people.

The shimenawa serves as a boundary separating the divine realm from the human world, preventing impurities from entering. Its origin dates back to Japanese mythology, where Amaterasu, the sun goddess, is said to have sealed the entrance to the celestial rock cave with a shimenawa to prevent her return, giving the "shime" the meaning of space occupied by the gods.

It refers to shimenawa adorned with auspicious ornaments. Originally, it began as a way to indicate that one's home was a suitable sacred place to welcome the Toshigami (New Year deity), similar to how shrines decorate with shimenawa.

In Japan there is a belief that "left is sacred, right is secular." This belief is reflected in straw works, where shimenawa and shimekazari used in religious ceremonies are made with "left-hand braiding", while those used in daily life are made with "right-hand braiding", distinguishing between the divine and the earthly.

We look forward to welcoming you to TENOHA MILANO for this extraordinary event!