Nike. Better is temporary

For more than half a century, Nike has openly challenged tradition and convention, always pushing the envelope in innovation and athletic design. Nike: Better is Temporary reconstructs this constant research and describes the philosophy that turned the company's fortunes around, transforming a small visionary reality into the first sneakers and sportswear brand in the world. Reviewing its historic innovations, but also the unpublished prototypes and the most curious anecdotes, this journey tells of Nike's vocation to perfect itself and to "listen to the athlete's voice". Sam Grawe examines Nike's ethos of performance, teamwork, inclusive design and sustainability in all its aspects.

The graphic design of the volume winks at the content, with a screen-printed cover in Volt yellow and Hyperpunch pink, two colors patented by Nike, superimposed in transparency on a half-tone image of the world champion marathon runner Eliud Kipchoge. The visible binding, protected by a transparent dust jacket, reveals the iconic colors of the brand on the signatures.

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