The Ride 2nd Gear - The new custom motorcycles and their builders

The passion for motorbikes is back, and it is more alive than ever. The custom scene continues to grow and excite as an integral part of motorcycle and youth culture. A new generation of enthusiasts creates increasingly cool and subversive vehicles.

The aesthetics have evolved: if the café racers of the 60s continue to have a prominent place, the manufacturers have taken new paths, from the most refined naked to rat bikes with a scruffy look, passing through the aggressive street fighters, with elements inspired to hip hop culture, graffiti or 90s skate.

The custom alternative is in the spotlight: collectors compete for the "art bikes" of famous creators, big brands use the custom scene as a source of ideas, following the best projects to absorb its exuberance and energy. The Ride – 2nd Gear aims to capture the spirit of the times by documenting all these trends, destined to influence both custom enthusiasts and their builders for years to come.

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